Bitmoji reveals more stylish clothes for your avatar
Sometimes technology just ain't cute.
Just look at a few of your favorite apps, one being Bitmoji. While entertaining, the messaging app, which allows users to create their own personal avatars, isn't up to snuff when it comes to the fashion department — especially if you're a savvy style snob.
This lack of outfit choices was obvious to up-and-coming fashion designer Tanya Taylor, a rising star and Vogue Fashion Fund finalist. The 29-year-old, who already dressed Michelle Obama, said she was frustrated when creating a digital representation of herself on the app.
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"I'm a big Bitmoji user," Taylor says to Mashable. "But right now, my avatar is wearing a blue dress and I would never want to wear a blue dress in real life."
SEE ALSO: Emoji that look just like you are hilarious, slightly creepy
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It was only after meeting with Bitmoji founder Jacob "Ba" Blackstock, the CEO of Bitstrips, that she had an a-ha moment.
"Jacob was expressing that he had this problem where his users weren't finding more of a likeness to their digital representation, a very modern problem," Taylor says. "I could offer up a solution."
The opportunity, Blackstock explains, only made sense for Bitmoji users.
"The way tech is going, we're living more and more of our lives in the digital world, and the more we represent ourselves and express ourselves digitally, the more personal style becomes an important aspect of the tech we're using," he tells Mashable. "In real life, you express yourself through the clothes you wear, and with Bitmoji we're bringing that kind of expression into your digital life."
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According to Blackstock, the app will continue to expand on its fashion options with a "big update," which will include "more designer choices for women." The brand will also update outfit choices for men as well, he reassures.
One suggestion we made to the CEO: Offer gender-neutral clothing, or allow men and women to wear outfits that go beyond the traditional gender norms. It is, after all, where fashion has been heading.
"When it makes sense," he replies.
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"Our process for creating these outfits is extremely complex," he says. Every outfit is viewable from multiple angles, fully poseable and fits several body types, which amounts to a lot of work the company's relatively small art team. "We could build every outfit for both genders and our audience would get half as many choices as a result."
Here's hoping Bitmoji becomes as inclusive as the current state of fashion, and does so quickly.
Monday, 26 October 2015
Tuesday, 20 October 2015
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Monday, 19 October 2015
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Tuesday, 13 October 2015
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Monday, 28 September 2015
Wedgwood swaps pottery for fashion - as Topshop unveils clothing inspired by iconic prints
Wedgwood swaps pottery for fashion - as Topshop unveils clothing inspired by iconic prints
It marks a major departure for Wedgwood which has been making pottery for centuries.
A Wedgwood spokesman said: "Focusing on eccentric tea party glamour with a devil-may-care casualness, Topshop has worked with us to create a 'Cupid' pattern from Jasperware, the most famous of Josiah Wedgwood's prints.
"The iconic light blue jasper colour, which was popular in the design, has also inspired the wash of Topshop's high-waisted 1980s-inspired jeans.
"A non-precious take on garden party style has also seen the creation of the 'Blackbird' print, inspired by the best-selling Wedgwood pattern Wild Strawberry, featuring finely-drawn leaves, flowers and strawberries."
The new collection will hit Topshop's stores – including in Hanley – in February.
IN PICTURES: Here's how the clothes looking on the catwalk
A Topshop spokesman said: "We have taken on the new season with a quintessentially British spin by collaborating with Wedgwood. It continues the heirloom prettiness of our Autumn collection.
"The new collection pairs relaxed tailoring with romantic softness. Customers can expect exaggerated French cuffs, collars, and oversize drop shoulders, along with plunging v-necks, daring flashes of leg and fluttering georgette sleeves.
"Our inspiration was a beautiful British rebel with an appetite for fun."
Marketing experts believe the collaboration is great news for Wedgwood.
Staffordshire University lecturer Vicky Roberts said: "When you think of Wedgwood, you think of ceramics. However, you don't think about the rich design heritage and pattern archive which has so much potential away from ceramics.
"This creative alliance, which refreshes the prints with new fabrics, will open up the Wedgwood brand to a younger demographic. "Meanwhile, Topshop now has access to the wonderful archive of Wedgwood patterns.
"I believe Topshop is hoping the prints will inspire an emotional connection in older customers, who will be more familiar with the works of Wedgwood."
Vicky believes Topshop is trying to tap into the growing popularity of afternoon tea among women.
She added: "These are not clothes you'd wear for a night-out or to nip to the shops. They have a very specific audience. This signals an exciting and modern change in direction for the Wedgwood brand and may well lead to more collaborations."
Fashion design graduate Holly Nancarrow – who owns the HollyCrow boutique in Leek – cannot wait to see the clothes.
The 31-year-old, from Leek, said: "The collection sounds fantastic. Something like this will raise awareness of Stoke-on-Trent's heritage with the pottery industry. The fact that a big brand like Topshop has decided to use the designs of Wedgwood for inspiration is great."
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It marks a major departure for Wedgwood which has been making pottery for centuries.
A Wedgwood spokesman said: "Focusing on eccentric tea party glamour with a devil-may-care casualness, Topshop has worked with us to create a 'Cupid' pattern from Jasperware, the most famous of Josiah Wedgwood's prints.
"The iconic light blue jasper colour, which was popular in the design, has also inspired the wash of Topshop's high-waisted 1980s-inspired jeans.
"A non-precious take on garden party style has also seen the creation of the 'Blackbird' print, inspired by the best-selling Wedgwood pattern Wild Strawberry, featuring finely-drawn leaves, flowers and strawberries."
The new collection will hit Topshop's stores – including in Hanley – in February.
IN PICTURES: Here's how the clothes looking on the catwalk
A Topshop spokesman said: "We have taken on the new season with a quintessentially British spin by collaborating with Wedgwood. It continues the heirloom prettiness of our Autumn collection.
"The new collection pairs relaxed tailoring with romantic softness. Customers can expect exaggerated French cuffs, collars, and oversize drop shoulders, along with plunging v-necks, daring flashes of leg and fluttering georgette sleeves.
"Our inspiration was a beautiful British rebel with an appetite for fun."
Marketing experts believe the collaboration is great news for Wedgwood.
Staffordshire University lecturer Vicky Roberts said: "When you think of Wedgwood, you think of ceramics. However, you don't think about the rich design heritage and pattern archive which has so much potential away from ceramics.
"This creative alliance, which refreshes the prints with new fabrics, will open up the Wedgwood brand to a younger demographic. "Meanwhile, Topshop now has access to the wonderful archive of Wedgwood patterns.
"I believe Topshop is hoping the prints will inspire an emotional connection in older customers, who will be more familiar with the works of Wedgwood."
Vicky believes Topshop is trying to tap into the growing popularity of afternoon tea among women.
She added: "These are not clothes you'd wear for a night-out or to nip to the shops. They have a very specific audience. This signals an exciting and modern change in direction for the Wedgwood brand and may well lead to more collaborations."
Fashion design graduate Holly Nancarrow – who owns the HollyCrow boutique in Leek – cannot wait to see the clothes.
The 31-year-old, from Leek, said: "The collection sounds fantastic. Something like this will raise awareness of Stoke-on-Trent's heritage with the pottery industry. The fact that a big brand like Topshop has decided to use the designs of Wedgwood for inspiration is great."
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